Our Story
ISTORIC
It starts with "I". A brand born from the streets, built for those who dare to be different.
Where It All Began
From Set to Streets
We’ve spent two decades behind the lens and in the wardrobe vans of the biggest productions in India. We’ve styled the Sharks, the superstars, and the subcultures that define a generation.
The Founders
Bidisha Kohli (NIFT) brought the edge to MTV Roadies and Style Check. Akshay Choubey directed the vision for JioCinema and Amazon
"After two decades of defining 'the look' for industry legends, we’re building for the future. ISTORIC is streetwear with a backstory,designed for the icons in the making."
The Community
Worn by the bold.
ISTORIC isn't worn by a type — it's worn by an attitude. From photographers and musicians to skaters and designers, our community is built on people who refuse to blend in. We exist because of them, and every drop we release is a conversation with the culture they're building.
When you wear ISTORIC, you're not just wearing a T-shirt. You're making a statement that your story is worth telling.
Our Manifesto
Dress like the main character.
The world doesn't remember people who played it safe. We make clothes for the ones who walk into a room and own it — not because of what they said, but because of what they wore. History is written by the bold. Write yours.