Our Story

Istoric is a word play on the word 'Historic' as we encourage you to do epic things and since you are the star of your story our tagline is "it starts with I"  no pun intended :)

We’re a brand with a purpose(do check our Istoric collective fund page) built by artists for artists. As filmmakers, we wanted to create something around what artists relate with. It doesn’t matter what you do or where you come from — if creativity is what fuels you, you’re one of us. 

Our designs will be as varied as film genres. Some will focus on emotion, others on style, some will be about trends, and some will be plain crazy — because hey, there’s no fun without a little madness, right? If you take a look at our logo, you’ll notice a retro-future vibe, something that will become even more prominent in the drops to come. So, stay tuned and keep coming back!

About The Founders

  • Bidisha Kohli

    Bidisha brings a rich history of styling for some of the most iconic figures in the industry. A student of NIFT, with a background in MTV shows, including MTV Roadies, Splitsvilla, and MTV Style Check, she has styled a range of influential personalities, including Milind Soman, Ujjwala Raut, Shibani Dandekar, Rannvijay Singha, Varun Sood, Mrunal Thakur, and Anusha Dandekar. Even sharks like Ritesh Agarwal and Azhar Iqubal from Shark Tank!

    Bidisha’s vast experience extends to top-tier youth brands such as Taco Bell, Snickers, Maggi, Burger King, Hyundai, Yamaha, HP, and Vivo. Her extensive work with renowned production houses like Yash Raj Films, Rising Sun Films, and Ramesh Sippy Entertainment has allowed her to shape some of the most visually impactful campaigns in the industry.

  • Akshay Choubey

    Akshay brings his expertise in styling and direction to the table, having worked on high-profile films such as Bluffmaster, Taxi No. 9211, Cash, and Oye Lucky! Lucky Oye!. His work with industry stalwarts like Aki Narula, Manoshi Rushi, and Niharika Khan has honed his aesthetic sensibilities, blending the technical with the creative.

    As a director of several popular shows for OTT platforms like JioCinema, Zee5, and Amazon, Akshay has developed a sharp eye for styling and its role in enhancing storytelling. From learning the ropes by working around style icons like John Abraham and Priyanka Chopra to directing rising stars such as Tanuj Virvani and Priyank Sharma, he remains attuned to the latest trends.

Together, they bring a combination of hands-on expertise and creative insight, allowing them to approach each project with both technical understanding and a deep appreciation for the visual story. Bidisha’s solid foundation in styling for the fashion and advertising worlds, combined with Akshay’s direction experience and understanding of how styling influences storytelling, make them a strong team capable of delivering tailored, thoughtful results for the brand.